If you are an online business owner, you undoubtedly already know well the importance of managing your e-commerce reputation. However, the presence of so many social media platforms and the ever-changing nature of the e-commerce industry may make this a daunting task to do. Here are some tips that can help you work on your e-commerce reputation more effectively.
Below mentions 9 tips that we Shopify experts and eCommerce website consultants believe are necessary for you to follow to keep that niche crowd returning to your store.
1. Create a Blog or Youtube Channel
A blog can prevent bad publicity. In addition to adding internal links for SEO, a blog allows an eCommerce business to promote new, featured, and top-selling products, or even products that need a “boost” due to a dip in sales.
Take advantage of channels like Pinterest, Youtube, Instagram or Facebook, and more to help you promote your products better and everywhere.
Expert’s Note: Keep all your Social Platform handles the same name as your business. It helps people relate and know they’re looking at the same brand.
2. Monitor Your Reviews
Customers will always check reviews before making a purchase. Be sure your reviews are good. A bad review can not only make you lose that sale but perhaps the customer too.
If you are making your customers happy, ask them to post reviews to express their views and increase your collection of reviews. If you have a large customer base, create an email marketing campaign to encourage customers to leave reviews. More people will leave a review when asked.
Expert’s Note: If you have a bad review, be sure to handle the situation by putting in a small apology reply that can fix the situation. Respond to all Positive and Negative Reviews.
3. Be Quick at Responding to Customers
People expect you to be sociable if you have a social media presence. When your customers reach out to you on social media, they expect you to reply quickly to their queries. Even if it’s something you can’t solve immediately, at least acknowledge them.
This is the same with regards to Reviews, If there is a review that doesn’t go well with your E-commerce reputation, leave the customer some response acknowledging that you will do something to fix the mentioned issue.
Expert’s Note: It’s often the first seller to respond to all queries who gets the sale from the customer.
4. Monitor Your Social Media Footprint
Facebook and Instagram are two of the most popular social media platforms, but they aren’t the only ones out there. Perform regular searches on your brand name or product on each platform to get an idea of what people are saying about you.
Expert’s Note: Create a group on whichever channel you find people talking about you. The group brings people closer and they know where to find you for a response from your side. This is sure to drive in more sales.
5. Set Up Alerts
Set up Google alerts to get immediate notification when someone mentions your business or website on a blog or the general web.
Expert’s Note: You can also use social-specific tools such as HootSuite let you track mentions on social platforms.
6. Gain Public Favor for Your Brand
Give your audience a reason to follow and engage with your brand by sharing content they enjoy, starting discussions with them, and hosting competitions. Encourage your audience to share their content too like reviews, which are highly valued by customers and social media users.
Expert’s Note: Providing first-time customers with a Discount Coupon motivates them to make a purchase from someone new.
7. Know Your Target Audience
It’s extremely important as a seller that you know who your Target Audience is. This helps you create a buyer persona and you can cater to that persona only.
Once you are aware of your audience’s wants and needs, you are better equipped to understand your own presence on social media. You’ll know which platforms work best for your brand and how to speak to your audience on each specific platform.
Expert’s Note: If you don’t know your Target Audience, it’s advised that you head to Hubspot and create one for free.
8. Use Social Influencers (If needed)
Social Influencers are another way to create a reputation. Studies show that 90% of consumers trust the recommendations of their colleagues. And consumers are more likely to buy something based on a social media recommendation. This is what makes social influencers so attractive. It’s the process of word-of-mouth. The fastest current process.
Expert’s Note: Nine out of 10 brands are using some form of influencer marketing today to reach new customers and deepen their connection with their existing audience.
9. Avoid Using Excessive Communication Channels
When mentioning points of contact, keep it simple and few although important. Provide the people with a phone number, email address, and points of contact on popular social media platforms such as Instagram or Facebook only. Chatbots are helpful too.
Expert’s Note: Keeping a few channels and simple contact options helps.
As per an Oberlo article, research shows that 85% of customers research a company online before they decide whether to make a purchase.
Your company’s reputation can have a tremendous impact on your sales, and at the end of the day, your job is to increase profits. A good reputation is critical for any business looking to be successful. There are a number of reasons for this, but the most important is that a strong reputation leads naturally to good word-of-mouth advertising.
As Shopify experts and eCommerce website developers, we have helped more than 1500 + International Brands including Fortune 500 Companies to set up and scale up their online businesses. If you need any help regarding this feel free to contact us at firstname.lastname@example.org