Estimated read time: 6.5 minutes
It happens a lot of the times that you open an E-commerce store only to notice that you are neither getting traffic nor sales. And now you’re wondering if you should close shop?
It’s not uncommon for new E-commerce sellers to face trouble with their traffic and sales.
As Shopify experts, this is why we are jotting down a few points that you should cover to check what are the options you have:
1. Connect with Influencers
Connecting and marketing with people having lots of followers like Bloggers and Vloggers. Word of mouth is still the fastest mode of communication. Product Pictures with famous personalities connecting with your brand get more engagement than Products pictures without! This really expands your Audience.
Connecting with Influencers can make a huge difference in attracting potential customers.
Consider Micro-Influencers Instagramer (Upto 50,000 followers) as they are closer and more personal with their Audience than larger influencers. Especially if you’re new. Plus micro-influencers charge nominal.
What you can do:
Best way to Connect to an Instagrammer for your needs:
─ Go to the Instagrm>Serach (your niche like #fashion Dress and check who is posting more with this type of has a tag with:)
─ Quality of post
─ Consistency
─ Follower
─ Per post engagement
─ Check the follower’s country
─ Collect their Email address or Direct Message Him/Her with your personalized message.
Firstly shortlist 5-10 Instagrammers with followers from 5000-50000, then send them an e-mail or DM.
The message can go something like what is mentioned below:
Hey [Insert influencer name], My name is [Insert name here] and I’m with [Insert company here]. We have been following your profile on [Insert social media platform] and love your posts on [Insert topic]. We would like to invite you to become one of the brand ambassadors for our company!
─ You can pay them Based on per Post.
─ Influence Marketing with Referal code with Reference link if sales from this unique link influencer will get a certain percentage off.
─ Also if you buy from this link you (the Customer) get a certain percentage discount. Because people love discounts!
2. Facebook Groups
Facebook Groups are good places for sharing, discussing, and networking. They are also a gold mine where you get plenty of opportunities to get traffic and earn revenue. For example, you can always put up pictures and videos of your product and explain to the group how the item caters to the customer’s desires.
Here customers can ask you questions about your product and you get to build trust. You can even get customer feedback here.
NOTE: Some social networking groups can ban you for not following Advertising rules. Also, try to provide value to the community, money will come automatically through products.
What you can do:
─ Join relevant Facebook Groups.
─ Share helpful articles/videos in these groups.
─ Post updates about your company’s latest products.
─ Host contests and giveaways.
─ Leave thoughtful comments on user-generated content.
3. Reddit – Subreddits (‘Dive into anything’)
Reddit groups are an equally good place for speaking with potential target customers. Here the crowd is a different kind… a more learned crowd.
People on Reddit don’t exactly like advertisements but it is possible. People will also take an interest if the product caters to their needs/desires.
You just need to log in via reddit.com.
You can even write Blogs over here for your products.
What you can do:
─ Join subreddits related to your niche.
─ Read the subreddit rules.
─ Engage in threads by upvoting and replying to other Redditors.
─ Build trust by posting unique topic threads with non-promotional content.
─ Don’t ever keep your First or Second post as a promotion. Start promoting a little later.
─ First Provide value to the community, if they ask for any solutions then share your Web URL / Shop URL.
4. Instagram
With roughly one billion monthly active users, Instagram belongs to the most popular social network worldwide and is one of the best social media sites for shoppers.
This is where influencers are mostly found apart from Youtube.
For cost-per-impressions, advertisers pay Approximately $6.70 per 1000 impressions.
You can certainly expect a boost in your sales from here.
If you’re a business, you can enable “shopping” on your page, which allows customers to reach your products and make a purchase with the click of a button.
Upgrade to Instagram Business Profile:
─ Upgrade to Business Profile @ Free of cost. You will get more insight like no of reach/click/comments and which page performs well etc.
5. Blog on Medium (‘Where good ideas find you’)
Write a catchy or current issue article. Make it four to five paragraphs related to your target audience’s Needs, Desires, and Pain Points on Medium, and at the conclusion, link with your Web / Shop URL.
Medium is a place to read articles on the Internet. There are currently over 60 Million active users.
What you can do:
─ Write an article that best describes your market, target audience, and what you are selling, and put it down as a Blog for people to read and link to your website.
6. Use your Personal Contacts and Social Media Network
Use your contacts where and when possible. (Share Facebook / Instagram / LinkedIn / WhatsApp) Reach out to people known to you like family or friends and offer them discounts on their first purchases. You can also create a referral program that entices your friends with further gifts and discounts. This creates trust and repeats customers.
What you can do:
─ Ask your friends to spread the word and try you out.
7. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of getting pages to rank higher in search engines such as Google, Yahoo, or Bing. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
What you can do:
─ Get in touch with a Shopify E-commerce expert and ask them to Optimize your web pages so you get a better ranking on search indexing.
You can always get in touch with us here to help you out. We also provide audits for Shopify merchants.
8. Paid Advertising (PPC)
You can drive traffic to your website quickly with paid advertising. With search engines, you can run pay-per-click (PPC) or retargeting ads. With social media, you can run display ads or sponsored posts. Your strategy may most likely include a combination of different types of advertising like social media, display, and search ads.
What you can do:
─ Use Google using 2000INR / $50 USD free Ad Credit
─ Spend $2-$5 per day on Instagram for the next 30 days.
9. Media Coverage and Public Relations
Media coverage is a great way to drive brand awareness for your company and traffic to your website. If your marketing and public relations teams work together, you can generate traffic to your site and create excellent word of mouth.
What you can do:
─ Get in touch with a PR agency.
10. Contests and Giveaways
A simple way to drive traffic to your website is through contests and giveaways. This can give you a quick boost, while also rewarding your followers. You can host giveaways on social media, through your email list, or both.
What you can do:
─ Announce a contest and provide free giveaways to those who participate or win.
11. Email Marketing and Newsletter Subscriptions
When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.
What you can do:
─ Create an E-mail popup (Share your email ID and get a 10% off on your first order!) to grab user Email IDs. This can later be used for getting in touch with them for product promotions and knowledge sharing.
All the above pointers are mentioned to generate traffic for your website.
As Shopify Developers make sure your website is trusted and has all the must-have features as expected from a professional website.
Keep your site Optimized for Mobile and desktop and be sure SEO and Speed Optimizations are properly updated.
Also, keep testimonials on your website. This builds trust.
Feel free to run a check on your website by us at mswebdesigner.com. As a Shopify development agency and E-commerce consultants, we have helped more than 1500 brand and international brands to set up themselves and grow their E-commerce businesses.