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Most of the time online sellers from the E-commerce domain find themselves in that old but known situation of not being able to sell even though the traffic is there.
This might be because it doesn’t match what your customers’ needs, problems and desires are anymore. It’s about finding the pain point for your customer.
Being among the top Shopify Experts and E-commerce consultants, we from mswebdesigner.com will share practical experience with you that helped our 1500+ International clients including fortune 500 companies to set up and level up their online businesses.
Let’s talk for example about the types of Target Audiences there are.
Focusing on the right customer base can become a game-changer for your business:
→ Finding Target Audiences
So, let’s research your target audience first and create a buyer persona. This will be the characterization of your potential buyers and give you the necessary details for you need to make use of the marketing, advertising and customer experience suited for them.
Types and Characteristics of buyers:
• Demographic Profile – Customer‘s Age, Gender, Occupation, Income, Location, Marital Status, Family Status, Education, and children.
• Psychographic Profile – Customer’s Personality, Lifestyle, Interest and Hobbies, Vales, Traits, and Behavior.
What you learn:
Characteristics do not say how much traffic you are getting to your website, it simply mentions how much potential and quality traffic there are to be your potential customers. If you run the promotion without knowing your target audience; It means money spent without any gains.
→ Using Google Analytics for checking Customer behavior
This comprehensive investigation tool will give you deeper insight into your buyer’s behavior. Google Analytics helps online retailers to better understand what occurs on their E-commerce sites. Google provides real-time analytics on your site’s traffic trends, user behavior, user personas, which pages perform the best, bounce rate, customer exit, conversion rates, etc.
You can also use visual analytics tools like hotjar to understand Website Heatmaps & the behavior of users visually.
As a Shopify store owner; you will get a lot of insight under Shopify Store’s Backend dashboard.
What you learn:
Understand the user’s behavior and bounce rate and build a new strategy accordingly.
→ Build a Website that people can trust
Doesn’t matter if it is your first store or you are already in business for the last decade. If you want a sale online you need to build a simple, clean, elegant, and aesthetic easy-to-use E-commerce website that your audience can trust.
Below mentions what builds the audience’s trust.
• Chose only 2-3 color shades for your Brand.
• Must have a Company Logo.
• Use only 2-3 colors across the website and social media.
• Use high-quality banners on your home page.
• Choose the font as per the Branding and use 1-2 fonts maximum across the website.
• Your Website Main banner images and text must be attractive and catchy that draw customer attention instantly – Must address something related to customer problems or needs or desires.
• Show your USP (Unique selling proposition) on the home page that will make you stand out in the crowd.
• Craft your story and share it with your customers: People like to buy from people. That’s one edge you have over big-box retailers. If your brand is missing that personal element, consider incorporating your story or mission into your homepage or on an ‘About Us’ page to connect with new visitors and encourage them to give you a shot.
• Use Real Pictures in ‘About us’ or your ‘Story Section’ to build trust.
• Show Featured / Best Selling Products on Home Page.
• Use High-Quality Products Images and show the product images from different angles and videos if possible.
• Navigation should be clean and user friendly and mobile responsive.
• Write unique content for your product.
• Show Testimonial and Product review feature on the product page.
• Add size guide page – to help shoppers confidently order the right size and reduce returns for themselves.
Use Lead Magnets like asking for a customer’s Email address and getting a Discount or entering your Mobile Number to get the latest product update.
→ Is the Price or Payment Options stopping them from checking out?
If your conversion rate is strong from product page to checkout, but you are losing people at the final point in their purchasing journey, you may need to do the following:
☛ Revaluate some of your pricing and shipping costs to be more attractive to shoppers.
☛ Create a free shipping option to encourage shoppers to buy more.
☛ Give customers more options for paying at the checkout by adding mobile payment options like PayPal, Apple Pay, or GooglePay.
Offer new customers a first-purchase discount code through a pop-up app such as Privy that they can apply at checkout.
→ Are shoppers adding products to their cart?
Looking at how many of your website visitors are adding products to their cart is a good way to evaluate changes you might need to make to your store.
Look at your online store conversion rate in your Shopify analytics dashboard to see how many visitors are adding your products to their cart.
If visitors are not adding products to their cart, you might want to consider doing the following:
☛ Offering a variety of multiple photos from different angles and product video if possible.
☛ Use this Free Sticky add to Cart Button on Product Page and Cart Pages.
☛ Show Product Description in Bullet Points.
☛ Follow the highest converted Product Page
→ Are shoppers Abandoning their Cart?
One area where conversion rates most frequently struggle is abandoned carts. You can see if you have any abandoned carts under Abandoned Checkouts in Shopify.
Luckily, there are several ways to recover abandoned carts and bring users back to your website to complete their purchases.
Here are some of the top ways to reduce abandoned carts:
☛ Customize your abandoned cart E-mail, either within Shopify or through an email marketing platform like Klaviyo or Privy.
☛ Consider adding a discount code to your abandoned cart emails to help recover lost sales and improve your conversion rate.
☛ Send multiple abandoned cart emails, set up in an automated sequence, giving you more chances to persuade customers to complete their purchase.
☛ Add a Buy Now button to your product page using dynamic checkout, which lets customers skip ahead to check out if they are ready to purchase.
→ Check Shopify Website Speed
Optimizing a Shopify site for high page load speed is a major priority. Without doing so, Shopify sites will miss out on traffic and lose revenue. It will also end up ranking low on Google search results, as page speed is a direct ranking factor, as emphasized by Google.
If you want to improve Shopify speed you can hire Official Shopify Experts here or you can read our blogs – on how to optimize your Shopify Speed.
→ On-page Search Engine Optimization
On-page SEO helps search engines analyze your website and the content connected to it so that they can identify if a searcher’s query is relevant to your site. Google is constantly updating its algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs.
The points that I as a Shopify marketing expert have mentioned above are all from my practical experience that helped 1500+ International Brands to Grow their online sales conversions and win recurring loyal customers.
There are a total of 8 points that you need to fix but some of them are already fixed or are irrelevant for your store. So, if you want to get a free Website Audit checklist from our passionate Shopify experts click here or read our other blogs for practical E-commerce Tips for growing your business.