Estimated read time: 5 minutes
People love to buy products online. More so, people love to buy products from trusted online E-commerce stores.
Trust is the key factor for any E-commerce business to become a success.
So, below mentions 15 hacks that will create and build trust for your Shopify Store instantly:
Branding Guidelines
◈ If you have a Brand color, use them. Try and stick to 1-2 colors maximum.
◈ Logo and Taglines are required. If you don’t have a Logo, visit here. And create a beautiful logo.
◈ Follow the color theme for your Website, Social media, and Shipping as well.
◈ Most of the retailers use too many colors, this makes them look unprofessional. Avoid using too many colors.
◈ Keep your fonts similar too and legible for all ages.
Highlight your USP
◈ A unique selling proposition (USP) is what makes your E-commerce store better than your competitors and the reason shoppers should choose you over everyone else.
◈ Only you (the seller) know your USP. Show your USP on your Home Page so you stand out of the crowd. This is where you showcase your premium products.
Address your Target Audiences Need/Desire/Pain Points
◈ Your Website must cover the Needs Desires or Pain Points of the customer. This shows the reason for the customer to take interest in your Website.
◈ You created your Website to cater to the customer’s problems, this is where you showcase all the solutions and all the products.
◈ Write unique Blogs according to your Target Audience’s Pain points and Solutions.
Use a Hero Banner
◈ The hero banner is often an image, but it doesn’t have to be. It serves as the starting point for your page and its contents should orient the customer to the content on the rest of the page.
◈ Use a hero banner with Super High-Quality photos according to client Needs / Desires/ Problems.
◈ The image can be any picture but must be of High Quality and accordion to your product niche.
◈ Add a CTA (Call to Action) link to it that takes the customer directly to the product page.
Craft your Story
◈ Everyone loves to read stories. Tell them yours and connect emotionally.
◈ Create an ‘About Us’ Page or a ‘Story’ Page and share your journey.
◈ Tell the customer about who your Target Audience is and how you want to solve their problems.
Add all Supported Information Pages
◈ Add all Supported Information Pages such as ‘About Us’, ‘Contact Us’, ‘FAQ’, ‘Shipping Policies’, ‘Return Policies’, ‘Terms and Conditions, etc.
◈ This builds credibility and shows you’re not new.
◈ It also shows that you’re here as a professional to sell the product.
◈ You can generate all standard Legal Policies from predefined Shopify Templates and then modify them as needed.
Free Shipping
◈ According to research, 70% of people prefer not to pay shipping costs.
◈ Try to avoid making people pay for shipping if possible.
TIP: If the Shipping cost is $5 and the product price is $25. Then add the $5 cost to the product as $30 and make shipping free. This works well for customer psychology.
Show Feature Products on Home Page
◈ Showcase your premium products that will grab customer attention instantaneously and show them on the Home page with high-quality photos and videos.
◈ Mark these items as Premium and create unique content for them.
Testimonials and Reviews
◈ Show testimonials on Home Page with Client pictures.
◈ It would be even better if videos were added with them.
TIP: If you don’t have testimonials, ask your previous customers. People love Testimonials where it mentions how your service served their problems.
Constructive Home/Landing Page
◈ The home page should be clean and attractive like a Physical Store.
◈ It must be organized.
◈ This is the page that grabs the attention of your customer.
Size Guide & Shipping
◈ Both these pages play a vital role as customers like to check out sizes before buying and then love to track their product whilst it’s on the way.
◈ Both these options create tremendous trust in your Website.
Contact Information
◈ ‘Contact Us’ plays a vital role as customers need help with their products all the time.
◈ If you have a physical office, do put up details on Google Map so you can be found.
◈ Put in details like Address and contact number. Also working hours.
Social Media participation
◈ Stay active on Social Media, Facebook, Instagram, and Pinterest by putting in posts of your products.
◈ Postings should not only be of promotions but also knowledge tips and Client reviews|
◈ Having a considerable number of followers makes your Brand more reliable!
Sale Popups
◈ Keeping a Sale popup allows the customer to share his/her purchase with their friends with a small note.
◈ The Sale Popup is available as a Shopify App.
◈ This acts as good publicity for your Brand.
◈ Keep following Branding Guidelines for the App design.
◈ Sale popups create trust! (Ex: Mr. John just purchased a pair of striking white shoes from [your store and location])
Make the Customer’s Journey Simple
◈ Provide all known Payment Gateway like Credit Card, Google Pay, PayPal, Apple Pay, Shop Pay.
◈ Allow Discount coupons to be used at checkout.
◈ This makes it easier for the customer to checkout easily and makes your website look pro!
◈ Have a clear Return Policy.
◈ Demonstrate site security if a purchase fails and the customer has paid. Refund the transaction.
Optimize your Website
◈ Keep your Website Speed Optimized according to Google and GTmetrix.
◈ Keep your Home page customized to products catering to specific customer interests.
◈ Speed plays a vital role in customer satisfaction
◈ Keep your Website cross-browser compatible like Mozilla, Google, Safari.
◈ Must be compatible and prioritized to mobile devices like iOS, Android, Windows, etc.
I hope as a Shopify website developer and eCommerce consultant, I was able to give you all the ideas needed for your store to become a trusted success. These pointers are incorporated during Shopify store setup. You can always get in touch with us at hello@mswebdesigner.com for any further queries or audits for your Website. We are Shopify experts.
Once the purchase starts, the real game begins.
Engage with your Target Audience. Provide them with outstanding customer support throughout their purchase journey.
Delivery must be done with proper packaging and send out a ‘Thanks for Buying’.
Remember, the first customer becomes a repeat customer and a repeat customer brings in more customers!
Treat your first customer with the highest regard.
