It’s a known fact that speed optimization helps to rank on search engines.
People spend money on Speed Optimization processes to ensure the best traffic comes to them and improve the customer experience.
But there are times when you need to update your site post speed optimization and this is when those extra bits of code start to slow down your Website again.
So, as Shopify experts and E-commerce Website Developers, we will mention a few pointers that you must exercise to ensure your website runs as fast as possible even after a website update:
1. Don’t Add any unwanted Apps.
− Keep away from unwanted apps if not required. They slow down your website and cause unnecessary issues if not verified. They can even cause crashes.
− Remove unwanted Apps if already installed.
− After removing the unwanted App, remember to remove the codes from the liquid libraries.
− Generally, these extra codes are removed upon uninstallation but not always so causing delays.
2. Keep Picture Sizes Reduced and Resized.
− Keep your products pictures resized before uploading new products
− Resizing Banner / Promotion images helps the site to load the picture the way it is instead of calculating screen size.
− Try and avoid heavy pictures on the product description area
3. Avoid Heavy Videos on Home Page.
− Keep heavy videos away from the home page and link them to a different page when possible. This saves precious time.
− Keep the Main Hero Banner free of videos if possible.
4. Avoid Changing your Theme.
− Avoid changing your theme Frequently
− Keep updating your Theme whenever an update is available.
5. Perform Health Checks.
− Perform monthly health checks for your Website Optimization using Google PageSpeed Insights and GTmetrix.
− Use Google Analytics and Hotjar to track traffic activity and you’ll know if any parts of your website are underperforming.
− Ask us here for an Audit Report of your Website. We are Shopify Experts.
Website Optimization is very important, especially after having paid for it. Keep the codes as less as possible so google can crawl through it as fast as it can to rank your website.
As Shopify website developers, we assure you that the above pointers mentioned if followed correctly will keep your website running smoothly even after multiple updates. For more details, feel free to connect with us at firstname.lastname@example.org.